"Return
of The Product"
Def
Jam Records
|
 MC
SERCH
Widely recognized
as one of the most respected white rappers, MC Serch (born Michael
Berrin) made up one-third of 3rd Bass. After three full-lengths
with Pete Nice and DJ Richie Rich — two studio albums and
a remix collection — Serch went solo with 1992's Return
of the Product. Like the 3rd Bass releases, it came out on Def
Jam. One of the singles from the album, an extension of Main
Source's "Back to the Grill," featured a return performance
from Nas and hit the top of the Billboard rap chart; Serch also
primed Nas for stardom by tapping his "Halftime" for
the Zebrahead soundtrack and working with him on Illmatic, both
of which he executive produced. Once Serch receded from the
MC spotlight, he ran a promotions company and also became a
radio host. In 2002, he took over WJLB Detroit's morning program
— he became the first non-black DJ at the station since
Casey Kasem's run in the '50s. AMG bio
by Andy Kellman. |